IMPLEMENTATION PROBLEMS
MORE TIME IS NEEDED THAN ORIGINALLY PLANNED
UNANTICIPATED MAJOR PROBLEMS
INEFFECTIVE COORDINATION OR ACTIVITIES
CRISES THAT DISTRACT ATTENTION
UNCONTROLLABLE EXTERNAL ENVIRONMENT
INADEQUATE LEADERSHIP AND DIRECTION
INADEQUATE TRAINING AND INSTRUCTION
POOR DEFINITION OF KEY TASKS AND ACTIVITIES
INADEQUATE MONITORING OF ACTIVITIES
IMPLEMENTING STRATEGY
QUESTIONS TO ANSWER
-- ARE WE APPROPRIATELY ORGANIZED?
-- ARE WE ADEQUATELY STAFFED AND TRAINED?
-- ADEQUATE PHYSICAL AND FINANCIAL RESOURCES AVAILABLE?
-- ARE INFORMATION AND CONTROL SYSTEMS IN PLACE?
-- ARE MOTIVATION AND REWARD SYSTEMS IN PLACE?
-- WILL THE CORPORATE CULTURE SUPPORT US?
-- WILL WE HAVE COMPETENT STRATEGIC LEADERSHIP?
-- IS OUR PLANNING COMPLETE?
IMPLEMENTING STRATEGY
SIX PRINCIPAL TASKS:
1. BUILDING A CAPABLE ORGANIZATION
2. LINKING BUDGETS WITH STRATEGY
3. ESTABLISHING ADMINISTRATIVE SUPPORT SYSTEMS
4. DEVELOPING AN EFFECTIVE REWARD SYSTEM
5. BUILDING A STRATEGY-SUPPORTIVE CORPORATE CULTURE
6. EXERTING STRATEGIC LEADERSHIP
---------------------------------------------------------------------------------------------------------------------------------------------
FUNCTIONAL ORGANIZATION STRUCTURE
Focuses on either Functions or Processes
ADVANTAGES
-
Permits Centralized Control
-
Well-suited for a Single Business
-
Key Activities Designated as Functional Depts
-
Promotes In-depth Functional Expertise
-
Well-suited for Developing Distinctive Competence
-
Enhances Efficiency where Tasks are Routine
DISADVANTAGES
-
Problems with Coordination Across Functions
-
Promotes Overspecialization & Narrow Viewpoints
-
Hard to Develop "Generalist" Managers
-
Forces Profit Responsibility to the Top
-
Rigid, Difficult to Adapt or Change
GEOGRAPHIC ORGANIZATIONAL STRUCTURE
Best with Diverse or Expansive Markets
ADVANTAGES
-
Allows Tailoring of Strategy to Each Local Market
-
Well-suited to Single Business Enterprise
-
Delegates Responsibility to Lowest Level (Local)
-
Expertise Developed in Solving Local Problems
-
Good Training Ground for Generalist Managers
-
Closer Contact with Local Customers
DISADVANTAGES
-
How to Maintain a Uniform Image & Reputation?
-
How Much Local Discretion Should Be Allowed?
-
Adds Another Layer of Management to Run Units
-
Results in Duplication of Staff and Equipment
DECENTRALIZED BUSINESS UNITS
Diversified Firms
ADVANTAGES
-
Logical way of Delegating Authority
-
Puts Responsibility for Strategy with the Experts
-
Each Unit Organizes Around its own Key Activities
-
Frees CEO to Handle Corporate Strategy Issues
-
Autonomy Delegated to Business Unit Mgrs
DISADVANTAGES
-
Overhead is High Due to Duplication of Staff, Etc
-
What Decisions should be Centralized/Delegated?
-
Leads to Division Rivalry for Resources
-
Autonomy of Units works against Coordination
-
Top Management very Dependent on Unit Mgrs
-
Top Management Loses Touch with Unit Situations
-
How to Realize Strategic "Fit" Benefits Without Cooperation?
STRATEGIC BUSINESS UNITS
Broadly Diversified Firms
ADVANTAGES
-
Good way to Organize in Broadly Diversified Firm
-
Facilitates Coordination of Related Units
-
Promotes Cohesiveness Among New Related Units
-
Allows Strategic Planning at a Relevant Level
-
Top Management Reviews are Easier
-
Helps Allocate Resources to Greatest Growth Areas
DISADVANTAGES
-
Grouping of SBUs is Often Very Arbitrary
-
Adds Another Layer To Top Management
-
Group VPs may have Very Ill-Defined Authority
-
Strategy Coordination Won't happen Automatically
-
Performance Recognition gets Blurred
MATRIX ORGANIZATIONAL STRUCTURE
Business and Functional Lines Overlaid
When Two Variables have Equal Strategic Priorities
Normally Applies to only a Portion of the Firm
ADVANTAGES
-
Gives Formal Attention to Each Strategic Priority
-
Creates Checks and Balances
-
Helps Capture Strategic Fits in Diversified Firms
-
Promotes Making Trade-off Decisions
-
Encourages Cooperation and Coordination
-
Allows Maximum Environmental Flexibility
DISADVANTAGES
-
Very Complex to Manage
-
High Stress for Workers Under Two Authorities
-
Shared Authority Takes Time and Communication
-
Can't Move Without Clearance From Others
-
Promotes bureaucracy-hamstrings entrepreneurism
Project Teams--One of a Kind Situations
Task Forces--Specialists Brought Together
Venture Teams--Bring a New Product to Market
TEAM ORGANIZATION
ADVANTAGES
-
Able to respond quickly to customers--fast service
-
Team selects their leaders, delegates roles and jobs
-
Participative, free communication, no hierarchies
-
Strong sense of ownership, commitment
DISADVANTAGES
-
Specialists are cut off from their peers
-
Inconsistencies in actions, policies across teams
-
Difficult to coordinate and control from the top
SUPPLEMENTING THE BASIC STRUCTURE
COORDINATING MECHANISMS
Informal Contacts
Contact Managers
Temporary Problem-solving Groups
Ad Hoc
Permanent--Meets Regularly
NETWORK ORGANIZATION
ADVANTAGES
-
Don't have to own or control all non-key functions
-
Contract with experts to provide their services
-
Can direct energy and capital at what Co. does best
-
Very flexible, can get in and/or out quickly
-
Can be very sensitive to cost and quality
DISADVANTAGES
-
No ability to expedite or control some operations
-
Contracts must be renegotiated -- not permanent
-
Hard to identify where the organization is located
-
No managerial expertise developed in these areas
BUILDING A CAPABLE ORGANIZATION
DEVELOPING A SUPPORTIVE STRUCTURE
Functional Organization
Geographic Organization
Decentralized Divisions
Strategic Business Units
Matrix Organization
Team Organization
Network Organization
DEVELOPING SKILLS AND CORE COMPETENCIES
SELECTING PEOPLE FOR KEY POSITIONS
FINANCIAL IMPLEMENTATION ISSUES
1. HOW MUCH NEW FUNDING WILL WE NEED TO SUCCESSFULLY
IMPLEMENT OUR STRATEGY?
- Show and Justify Amounts!
- Where's the Detailed Budget?
2. WHERE ARE THE FUNDS COMING FROM? DETAIL!!
A. INTERNAL CASH RESERVES
* Did you leave enough working capital?
B. REALLOCATION OF EXISTING OPERATING AND CAPITAL
BUDGETS
* Can we really do this and still have a viable firm?
* Politically, can this be accomplished?
C. CASH GENERATED FROM FUTURE SALES AND PROFITS
* How dependent is your funding plan on extremely
optimistic projections of sales/profits?
* Did you leave enough to pay reasonable dividends?
* How much more can the firm borrow right now?
* What will be the likely rate of interest?
* What will the annual payments be? Can we afford
it?
LINKING BUDGETS WITH STRATEGY
WHO GETS HOW MUCH?
HOW TO GET MAXIMUM BANG FOR THE BUCK?
IF TOO LITTLE FUNDING:
The Plan Can't Be Implemented Correctly
IF TOO MUCH FUNDING:
Wastes Organizational Resources
Reduces Performance
DECISION MAKERS MUST BE WILLING TO SHIFT RESOURCES WHEN STRATEGIES
CHANGE
STRATEGY MUST DRIVE HOW BUDGET ALLOCATIONS ARE
MADE--NOT POLITICS!!
INFORMATION SYSTEMS
STRATEGIC MONITORING NEEDS
1. CUSTOMER DATA
Names and Addresses
Demographic Data
Recent Purchases/Services
Customer Satisfaction Reports
2. OPERATIONS DATA
Inventory
Production Reports
Labor Productivity
3. EMPLOYEE DATA
Customer Contacts
Efficiency and Performance Reports
4. FINANCIAL PERFORMANCE DATA
Sales Reports
Profit and Loss Statements
Key Ratios
INFORMATION AND REPORTING SYSTEMS
1. SHOULD INVOLVE NO MORE DATA THAN IS NEEDED TO GIVE
A RELIABLE PICTURE OF WHAT IS GOING ON
Avoid adding "interesting" data
2. REPORTS HAVE TO BE TIMELY
Is it too late to take corrective action?
3. KEEP THE STATISTICS SIMPLE
Avoid complicated reports--focus on critical data
4. GENERATE "EARLY WARNING SIGNS" RATHER THAN JUST INFORMATION
Are big variances from the plan "flagged?"
These data are what the decision maker must see!
MOTIVATIONAL PRACTICES
HERZBERG
"If you want people motivated to do a good job, give them
a good job to do."
How a company's incentives are structured signals what
sorts of behavior and performance management wants.
EXAMPLES
MARS INC -- 10% bonus for coming to work on time each
day
MARY KAY COSMETICS -- Inspirational meetings, speeches,
songs
IBM -- Get togethers where managers talk about the state
of the company
TEXAS INSTRUMENTS -- Teams set their own goals, use of
group incentives
PROCTOR & GAMBLE -- Encourages internal competition
among brands
USE OF TEAMS AND EMPOWERED GROUPS
DEFINE JOBS AND ASSIGNMENTS IN TERMS OF RESULTS TO
BE ACCOMPLISHED, NOT THE DUTIES AND FUNCTIONS TO BE PERFORMED.
LINK REWARDS TO GROUP ACCOMPLISHMENT
REWARD AND INCENTIVE SYSTEMS
-- PERFORMANCE PAYOFF MUST BE A MAJOR PIECE
OF THE TOTAL COMPENSATION PACKAGE
-- THE INCENTIVE PLAN SHOULD IDEALLY EXTEND TO
ALL MANAGERS AND ALL WORKERS
-- SYSTEM MUST BE ADMINISTERED WITH SCRUPULOUS CARE AND
FAIRNESS
-- INCENTIVES MUST BE TIGHTLY LINKED TO ACHIEVING
ONLY PERFORMANCE TARGETS SPELLED OUT IN THE STRATEGIC PLAN
-- PERFORMANCE TARGETS SHOULD INVOLVE OUTCOMES
THAT THE INDIVIDUAL HAS THE PERSONAL ABILITY TO AFFECT OR
CONTROL
STRATEGICALLY STRONG CULTURES
COMPANY CONDUCTS BUSINESS ACCORDING TO A CLEAR AND EXPLICIT
SET OF PRINCIPLES AND VALUES
MANAGEMENT SPENDS A LOT OF TIME COMMUNICATING THESE VALUES
TO THE ORGANIZATION
VALUES ARE SHARED WIDELY ACROSS THE ORGANIZATION, AND
ARE USED REGULARLY AS A BASIS FOR DECISION MAKING
A GENUINE CONCERN FOR THE WELL-BEING OF THE ORGANIZATION'S
THREE MOST IMPORTANT CONSTITUENCIES: CUSTOMERS, EMPLOYEES, AND STOCKHOLDERS
CONTINUITY OF LEADERSHIP, STABLE GROUP MEMBERSHIP SMALL
GROUP SIZE, GEOGRAPHIC CONCENTRATION, AND CONSIDERABLE SUCCESS ALL CONTRIBUTE
TO EMERGENCE OF A STRONG CULTURE
LOW-PERFORMANCE or UNHEALTHY CULTURES
A politicized internal environment that allows managers
to operate their fiefdoms autonomously and resist needed change
Hostility to change and to people who champion new ways
of doing things (avoid risks, don't make mistakes)
Promoting managers who understand structures, systems,
budgets, and controls, but don't understand vision, strategies,
inspiration,
and culture-building
An aversion to looking outside the organization for superior
practices and approaches
ASSESSING STRATEGY-CULTURE COMPATIBILITY
1. IS STRATEGY COMPATIBLE WITH PRESENT CULTURE?
YES ..TIE ORGANIZATIONAL CHANGES INTO THE CULTURE
EXPLAIN HOW THE NEW STRATEGY WILL BETTER ACHIEVE THE
CORPORATE MISSION THAN THE CURRENT STRATEGY DOES
2. IF NOT, CAN CURRENT CULTURE BE EASILY MODIFIED?
YES ..INTRODUCE A SET OF CULTURE-CHANGING ACTIVITIES---
MINOR STRUCTURAL CHANGES, TRAINING AND DEVELOPMENT ACTIVITIES,
OR HIRE NEW MANAGERS
3. IF NOT, WILL THE FIRM MAKE MAJOR ORGANIZATIONAL
CHANGES AND ACCEPT LIKELY DELAYS AND INCREASED COSTS?
YES ..MANAGE AROUND THE CULTURE -- ESTABLISH A
NEW STRUCTURAL UNIT
4. IF NOT, IS THE FIRM STILL COMMITTED TO ITS STRATEGY?
YES ..FIND A JOINT-VENTUrE PARTNER OR CONTRACT
WITH ANOTHER FIRM TO CARRY OUT YOUR STRATEGY
5. IF NOT, FORMULATE A DIFFERENT STRATEGY
MANAGING CULTURE CHANGE
THROUGH COMMUNICATION
1. THE CEO HAS A STRATEGIC VISION OF WHAT IS POSSIBLE
2. THE VISION IS BROKEN DOWN INTO KEY ELEMENTS NECESSARY
TO ACCOMPLISH THE VISION
3. FREQUENT COMMUNICATION TO EMPLOYEES AT ALL LEVELS
OF:
A. THE CURRENT STATE OF THE FIRM IN COMPARISON
TO THE COMPETITION AND THE FUTURE OUTLOOK ON BOTH
B. THE VISION OF WHAT THE COMPANY CAN BECOME
AND HOW IT CAN ACHIEVE THAT VISION
C. THE PROGRESS THE COMPANY HAS MADE TOWARD
THOSE KEY ELEMENTS NECESSARY TO ACHIEVE THE VISION
BUILDING A SPIRIT OF HIGH PERFORMANCE
DOES MANAGEMENT...
WANDER AROUND (MBWA) TO STAY IN TOUCH WITH WHAT IS GOING
ON IN THE ORGANIZATION?
EMPHASIZE ACHIEVEMENT AND EXCELLENCE?
INSPIRE PEOPLE TO DO THEIR BEST?
EMPOWER EMPLOYEES TO USE INITIATIVE AND CREATIVITY?
RECOGNIZE AND REWARD PEOPLE WHO TURN IN WINNING PERFORMANCES?
REMOVE MANAGERS WHO CONSISTENTLY PERFORM POORLY?
DIRECTING STRATEGIC GOALS
THROUGH ACTION PLANNING
ACTION PLANS
-
WHAT ACTIONS WILL BE TAKEN?
-
BY WHOM?
-
DURING WHAT TIME FRAME?
-
WITH WHAT EXPECTED RESULTS?
SIX ELEMENTS OF ACTION PLANNING
CAMILLUS (86)
1. SPECIFIC ACTIONS TO BE TAKEN
2. DATES TO BEGIN AND END EACH ACTION
3. PERSON RESPONSIBLE FOR CARRYING OUT EACH ACTION
4. PERSON RESPONSIBLE FOR MONITORING THE TIMELINESS AND
EFFECTIVENESS OF EACH ACTION
5. EXPECTED FINANCIAL AND PHYSICAL CONSEQUENCES OF EACH
ACTION
6. CONTINGENCY PLANS -- FOR WHEN SOMETHING GOES WRONG!
PERFORMANCE MEASURES TO ASSESS
STAKEHOLDER SATISFACTION
CUSTOMERS
UNIT SALES, DOLLAR SALES, NEW CUSTOMERS, TURNOVER OF
CUSTOMERS, DELIVERY TIME
SUPPLIERS
COST OF RAW MATERIALS, DELIVERY TIME, AVAILABILITY, NEW
IDEAS FROM SUPPLIERS
EMPLOYEES
NUMBER OF SUGGESTIONS, GRIEVANCES, PRODUCTIVITY, PROMOTIONS,
TURNOVER, STRIKES
PUBLIC APPROVAL
COMPLAINTS, BOYCOTTS, PETITIONS, LETTERS TO THE EDITOR,
COMMENDATIONS, NUMBER OF HOSTILE ENCOUNTERS
GOVERNMENTAL OPINION
NUMBER OF NEW LAWS AND REGULATIONS, FINES AND COMPLAINTS,
RATIO OF COOPERATIVE V. UNCOOPERATIVE ENCOUNTERS
STOCKHOLDERS
EPS, STOCK PRICE, ROI, GROWTH IN ROE, NUMBER OF STOCKHOLDERS