IMPLEMENTATION PROBLEMS

MORE TIME IS NEEDED THAN ORIGINALLY PLANNED
UNANTICIPATED MAJOR PROBLEMS
INEFFECTIVE COORDINATION OR ACTIVITIES
CRISES THAT DISTRACT ATTENTION
UNCONTROLLABLE EXTERNAL ENVIRONMENT
INADEQUATE LEADERSHIP AND DIRECTION
INADEQUATE TRAINING AND INSTRUCTION
POOR DEFINITION OF KEY TASKS AND ACTIVITIES
INADEQUATE MONITORING OF ACTIVITIES


IMPLEMENTING STRATEGY
QUESTIONS TO ANSWER

-- ARE WE APPROPRIATELY ORGANIZED?
-- ARE WE ADEQUATELY STAFFED AND TRAINED?
-- ADEQUATE PHYSICAL AND FINANCIAL RESOURCES AVAILABLE?
-- ARE INFORMATION AND CONTROL SYSTEMS IN PLACE?
-- ARE MOTIVATION AND REWARD SYSTEMS IN PLACE?
-- WILL THE CORPORATE CULTURE SUPPORT US?
-- WILL WE HAVE COMPETENT STRATEGIC LEADERSHIP?
-- IS OUR PLANNING COMPLETE?



IMPLEMENTING STRATEGY

SIX PRINCIPAL TASKS:

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FUNCTIONAL ORGANIZATION STRUCTURE

Focuses on either Functions or Processes

ADVANTAGES

DISADVANTAGES

GEOGRAPHIC ORGANIZATIONAL STRUCTURE

Best with Diverse or Expansive Markets

ADVANTAGES

DISADVANTAGES

DECENTRALIZED BUSINESS UNITS

Diversified Firms

ADVANTAGES

DISADVANTAGES

STRATEGIC BUSINESS UNITS

Broadly Diversified Firms

ADVANTAGES

DISADVANTAGES

MATRIX ORGANIZATIONAL STRUCTURE ADVANTAGES DISADVANTAGES Project Teams--One of a Kind Situations
Task Forces--Specialists Brought Together
Venture Teams--Bring a New Product to Market


TEAM ORGANIZATION

ADVANTAGES

DISADVANTAGES

SUPPLEMENTING THE BASIC STRUCTURE

COORDINATING MECHANISMS



NETWORK ORGANIZATION

ADVANTAGES

DISADVANTAGES

BUILDING A CAPABLE ORGANIZATION

DEVELOPING A SUPPORTIVE STRUCTURE

DEVELOPING SKILLS AND CORE COMPETENCIES

SELECTING PEOPLE FOR KEY POSITIONS


FINANCIAL IMPLEMENTATION ISSUES

1. HOW MUCH NEW FUNDING WILL WE NEED TO SUCCESSFULLY IMPLEMENT OUR STRATEGY?

2. WHERE ARE THE FUNDS COMING FROM? DETAIL!! LINKING BUDGETS WITH STRATEGY

WHO GETS HOW MUCH?

HOW TO GET MAXIMUM BANG FOR THE BUCK?

IF TOO LITTLE FUNDING:

IF TOO MUCH FUNDING: DECISION MAKERS MUST BE WILLING TO SHIFT RESOURCES WHEN STRATEGIES CHANGE

STRATEGY MUST DRIVE HOW BUDGET ALLOCATIONS ARE MADE--NOT POLITICS!!


INFORMATION SYSTEMS
STRATEGIC MONITORING NEEDS

1. CUSTOMER DATA

2. OPERATIONS DATA 3. EMPLOYEE DATA 4. FINANCIAL PERFORMANCE DATA

INFORMATION AND REPORTING SYSTEMS

1. SHOULD INVOLVE NO MORE DATA THAN IS NEEDED TO GIVE A RELIABLE PICTURE OF WHAT IS GOING ON

2. REPORTS HAVE TO BE TIMELY 3. KEEP THE STATISTICS SIMPLE 4. GENERATE "EARLY WARNING SIGNS" RATHER THAN JUST INFORMATION

MOTIVATIONAL PRACTICES

HERZBERG

"If you want people motivated to do a good job, give them a good job to do."

How a company's incentives are structured signals what sorts of behavior and performance management wants.

EXAMPLES

MARS INC -- 10% bonus for coming to work on time each day
MARY KAY COSMETICS -- Inspirational meetings, speeches, songs
IBM -- Get togethers where managers talk about the state of the company
TEXAS INSTRUMENTS -- Teams set their own goals, use of group incentives
PROCTOR & GAMBLE -- Encourages internal competition among brands

USE OF TEAMS AND EMPOWERED GROUPS

DEFINE JOBS AND ASSIGNMENTS IN TERMS OF RESULTS TO BE ACCOMPLISHED, NOT THE DUTIES AND FUNCTIONS TO BE PERFORMED.

LINK REWARDS TO GROUP ACCOMPLISHMENT


REWARD AND INCENTIVE SYSTEMS

-- PERFORMANCE PAYOFF MUST BE A MAJOR PIECE OF THE TOTAL COMPENSATION PACKAGE
-- THE INCENTIVE PLAN SHOULD IDEALLY EXTEND TO ALL MANAGERS AND ALL WORKERS
-- SYSTEM MUST BE ADMINISTERED WITH SCRUPULOUS CARE AND FAIRNESS
-- INCENTIVES MUST BE TIGHTLY LINKED TO ACHIEVING ONLY PERFORMANCE TARGETS SPELLED OUT IN THE STRATEGIC PLAN
-- PERFORMANCE TARGETS SHOULD INVOLVE OUTCOMES THAT THE INDIVIDUAL HAS THE PERSONAL ABILITY TO AFFECT OR CONTROL



STRATEGICALLY STRONG CULTURES

COMPANY CONDUCTS BUSINESS ACCORDING TO A CLEAR AND EXPLICIT SET OF PRINCIPLES AND VALUES

MANAGEMENT SPENDS A LOT OF TIME COMMUNICATING THESE VALUES TO THE ORGANIZATION

VALUES ARE SHARED WIDELY ACROSS THE ORGANIZATION, AND ARE USED REGULARLY AS A BASIS FOR DECISION MAKING

A GENUINE CONCERN FOR THE WELL-BEING OF THE ORGANIZATION'S THREE MOST IMPORTANT CONSTITUENCIES: CUSTOMERS, EMPLOYEES, AND STOCKHOLDERS

CONTINUITY OF LEADERSHIP, STABLE GROUP MEMBERSHIP SMALL GROUP SIZE, GEOGRAPHIC CONCENTRATION, AND CONSIDERABLE SUCCESS ALL CONTRIBUTE TO EMERGENCE OF A STRONG CULTURE

LOW-PERFORMANCE or UNHEALTHY CULTURES

A politicized internal environment that allows managers to operate their fiefdoms autonomously and resist needed change
Hostility to change and to people who champion new ways of doing things (avoid risks, don't make mistakes)
Promoting managers who understand structures, systems, budgets, and controls, but don't understand vision, strategies, inspiration, and culture-building
An aversion to looking outside the organization for superior practices and approaches


ASSESSING STRATEGY-CULTURE COMPATIBILITY

1. IS STRATEGY COMPATIBLE WITH PRESENT CULTURE?

YES ..TIE ORGANIZATIONAL CHANGES INTO THE CULTURE


2. IF NOT, CAN CURRENT CULTURE BE EASILY MODIFIED?

YES ..INTRODUCE A SET OF CULTURE-CHANGING ACTIVITIES---

3. IF NOT, WILL THE FIRM MAKE MAJOR ORGANIZATIONAL CHANGES AND ACCEPT LIKELY DELAYS AND INCREASED COSTS?

YES ..MANAGE AROUND THE CULTURE -- ESTABLISH A NEW STRUCTURAL UNIT
 

4. IF NOT, IS THE FIRM STILL COMMITTED TO ITS STRATEGY?

YES ..FIND A JOINT-VENTUrE PARTNER OR CONTRACT WITH ANOTHER FIRM TO CARRY OUT YOUR STRATEGY

5. IF NOT, FORMULATE A DIFFERENT STRATEGY


MANAGING CULTURE CHANGE
THROUGH COMMUNICATION

1. THE CEO HAS A STRATEGIC VISION OF WHAT IS POSSIBLE
2. THE VISION IS BROKEN DOWN INTO KEY ELEMENTS NECESSARY TO ACCOMPLISH THE VISION
3. FREQUENT COMMUNICATION TO EMPLOYEES AT ALL LEVELS OF:

BUILDING A SPIRIT OF HIGH PERFORMANCE
DOES MANAGEMENT...
DIRECTING STRATEGIC GOALS
THROUGH ACTION PLANNING

ACTION PLANS

SIX ELEMENTS OF ACTION PLANNING

CAMILLUS (86)

1. SPECIFIC ACTIONS TO BE TAKEN
2. DATES TO BEGIN AND END EACH ACTION
3. PERSON RESPONSIBLE FOR CARRYING OUT EACH ACTION
4. PERSON RESPONSIBLE FOR MONITORING THE TIMELINESS AND EFFECTIVENESS OF EACH ACTION
5. EXPECTED FINANCIAL AND PHYSICAL CONSEQUENCES OF EACH ACTION
6. CONTINGENCY PLANS -- FOR WHEN SOMETHING GOES WRONG!


PERFORMANCE MEASURES TO ASSESS
STAKEHOLDER SATISFACTION
CUSTOMERS


SUPPLIERS

EMPLOYEES PUBLIC APPROVAL GOVERNMENTAL OPINION STOCKHOLDERS